Bass Strait beef is raised in the clean coastal regions of Tasmania and Southern Victoria, where fresh air, fertile grass, and steady rainfall provide ideal natural conditions. Cattle graze freely all year under the “Never Ever” program, no antibiotics, no added hormones, no GMOs. The beef is processed using the tenderstretch method, where carcasses are hung from the hip bone instead of the heel. This natural process improves tenderness and texture by allowing the muscles to stay elongated. The result is consistently soft, flavorful beef that reflects the purity of Southern Australia.
